Residential projects developed by our clients should contribute to building their companies’ value, and at the same time they should maximize their return on investment. The key to achieving such objective is pursuit, from the earliest stages of the development process, of delivering a product that best suits customers’ expectations and the developer’s business objectives alike.

Based upon world-wide standards of marketing and our knowledge of the local residential market we develop product strategies defining a composition of the following elements that is optimal for the specific project:

• Target groups of maximum potential
• Product (apartment, building, project) meeting (and even exceeding) the target group’s expectations of its aesthetics and functionality
• Brand built based on the properties of the project, location, and developer that best suit the target group’s values and needs
• Price enabling achievement of the developer’s business objectives, and acceptable to the customers considering their purchasing power and relation to quality and to prices of comparable projects available from the market
• Promotion that presents to the customers how the project satisfies their needs and values, implemented by means of communication channels matching their preferences
• Sales
  • at an appropriately arranged and furnished office of project sales, developer, or agent
  • effected by a trained team selected with consideration of the target group’s expectations
  • implemented through procedures and IT support adequate to the project scale and market segment
• Post-sale services to ensure the customer’s maximum access to knowledge of the project and the developer’s support
• Additional services (interior design and finishing, move, consierge) to increase the customer’s comfort.

At each stage of the strategy’s development and implementation market research is conducted to verify adequacy of the proposed solutions.
 
Once the product strategy is developed, REAS experts provide assistance to the developer in its implementation by means of the following:

• consulting in design process
• price decomposition
• drawing up a marketing communication plan
• marketing and sales management
• development management

Paulina Starzyńska
Director
Residential Sales and Marketing
+48 22 380 21 04
paulina.starzynska@reas.pl

Anna Głodek
Senior Manager
Residential Sales
+48 22 380 21 14
anna.glodek@reas.pl