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Marketing i Sprzedaż
Marketing and sales
The crucial thing for the project’s success is on the one hand a product which responds to markets’ expectations, and on the other – its well-considered promotion and professionally conducted sales.Depending on the stage of project realization and client’s current needs, REAS provides:
Complex product and commercialization strategy The key to project’s success in the competitive market is pursuit, from the earliest stages of the development process, of delivering a product that best suits customers’ expectations and the developer’s business objectives alike. All elements of the marketing mix – on the one hand, product and price, on the other promotion and sales – should be consistent and systematically managed based on the understanding of target groups and market situation. REAS ensures comprehensive advisory services on the stage of product planning and its preparation for commercialization. The strategies for residential projects are devised based on global marketing standards and knowledge of the local residential market.
Effective sales requires well-considered communication with the market as well as high quality of sales activity. In many investments, sales results can be significantly improved thanks to relatively small changes introduced to marketing communications strategy and a well prepared sales staff and sales office. REAS implements comprehensive audits of marketing and sales of investment projects which enable to enhance the effectiveness of commercialization process without the need to bear significant costs. Marketing and sales management An alternative to setting up an in-house marketing and sales function is the job’s outsourcing to an external team of experienced specialists, who will effectively manage the process. Such solution enables saving time and funds otherwise necessary for recruitment of appropriate staff, its training and team building. Entrusting this task to REAS experts guarantees implementation of the project’s marketing by the highest class’ specialists. REAS managers have many years of experience in sales and marketing in the residential market, as well as building effective teams and coordination of subcontractor operations. Commissioning REAS brings in an added value to residential project development also owing to permanent cooperation of the Project Managers with REAS specialists in market analyzes, design, financing, and economy, and due to access to consistently conducted market monitoring and knowledge base. Contact
Paweł Sztejter
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