The flourishing Polish economy has contributed to the rapid development of companies that operate on the residential real estate market. Despite several years of market boom, the demand for new flats is still high in Poland.  This means that doing business here appears attractive to domestic companies as well as businesses with experience in other countries.

However, development activity on the residential market is neither easy nor risk-free. The 2008 crisis has shown that developers need to be vigilant, prepared for changes and flexible in their investment processes. Yet another difficulty is that each of the 6 largest residential markets in Poland is different, and the preferences of home buyers, like in all other areas of life, change dynamically.

REAS not only tracks these changes in the macro market environment but also conducts regular monitoring of projects and development undertakings on a micro scale. Our experts also analyse transactions on the market for land as well as buyers’ preferences (thanks to cooperation with the modern OBIDO on-line platform). This knowledge and experience gained over the 20 years of activity make us a trustworthy and reliable consulting company that provides valuable advice to both industry leaders as well as smaller players at every stage of the investment process.


REAS services offer comprehensive support in the execution of residential projects for sale in all market segments. These include:

Pre-development phase:

  • Detailed market reports
  • Strategic consulting
  • Workshops and working groups
  • Market monitoring
  • Market forecasts

Land acquisition phase:

  • Land evaluation
  • Valuation reports
  • Real estate valuation
  • Business plans and feasibility studies
  • Product recommendations (design, project mix)
  • Support in obtaining financing and capital partners

Preparation and commercialization of the project:

  • Price lists and pricing strategies
  • Development project information sheets (including updates)
  • 1-kilometre analyses (to be included in the information sheets)
  • Competition monitoring
  • Audits of marketing activities and sales offices
  • Sales and marketing consulting


We support developers also by cooperating with industry organizations and associations. We follow the initiatives of the Polish Association of Construction Employers and we are a member of the Polish Association of Developers (PZFD).